Inside Blockbuster

“Invite your enemy onto the roof, then remove the ladder.” Patrick Cruise says that’s exactly what Netflix has done with much larger Blockbuster.

Cruise tells how Blockbuster could be in danger, and how they may have to change things up a bit to maintain their competitive advantage. A solution that he puts on the table is to reduce the size of the Blockbuster stores and in doing so, reduce the number of on-shelf movies, making the less popular movies only available through the on-line Total Access service.

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Blockbuster Inc. Names Nick Shepherd Senior Executive Vice President and Chief Operating Officer

Prior to this announcement Shepherd was executive vice president and president, worldwide stores for Blockbuster. He now assumes responsibility for Blockbuster’s online operations, and continues to be responsible for Blockbuster’s global marketing, product, merchandising and distribution efforts, and studio relations.

Shepherd has been a part of Blockbuster for the past 12 years and has been a great help and an asset to the company. As it says, he’s going to be working with the online operations, which would encompass Blockbuster Total Access.

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