“Invite your enemy onto the roof, then remove the ladder.” Patrick Cruise says that’s exactly what Netflix has done with much larger Blockbuster.

Cruise tells how Blockbuster could be in danger, and how they may have to change things up a bit to maintain their competitive advantage. A solution that he puts on the table is to reduce the size of the Blockbuster stores and in doing so, reduce the number of on-shelf movies, making the less popular movies only available through the on-line Total Access service.

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